Q & A With Dr. David Chotiner
This Article First Appeared in the Feb., 2017 BDS Newsletter
Not only does Dr. David Chotiner wish to provide impeccable dentistry for his patients, he is on a mission to change people’s overall perception of dentistry for the better. Dr. Chotiner runs a thriving practice in San Diego, CA, and he cares a whole lot about how his patients are feeling the first time they walk through his door. “When I was a kid, I had a lot of problems with my teeth, and I was really afraid of going to the dentist,” states Chotiner. “And that feeling never really left me, even as a young adult.”
Only a year after graduating from dental school, Dr. Chotiner started his own small practice. Fifteen years and countless referrals later, he remains pragmatic about his success. “I believe that my practice continues to grow for two very important reasons. First, I am successful because I take responsibility for being a good dentist. And second, my practice is successful due to the nature of the physical environment that I have created for my patients. When I chose to customize and re-design my office, I was referred to BDS. That was when I was able to take my idea of changing people’s perception of going to the dentist to the stratosphere. In my mind, it makes for a better experience for patients in the chair.”
Q: What do you look for when purchasing new dental equipment?
A: “It is really important to me that I choose dental equipment that looks and feels just as incredible as the rest of the office does. It was equally important not to spend preposterous amounts of money to do so. BDS equipment is a fraction of the price that I would have spent with many other companies. You don’t have to spend that much money to get the practice to look the way that you want it to.”
Q: What is unique about BDS?
A: “I was 100 percent able to customize the BDS Equipment. That is the number one reason I was able to be so successful in creating the vision for my office.”
Q: Can BDS equipment be easily serviced?
A: “One of the things that was really important to me, is that there wouldn’t be difficulty in servicing my BDS equipment. In the past, if we ever had an issue with my other equipment, it was like a nightmare. I couldn’t fix it myself, because of the way it was designed. In the past, tubes or wires were not cleanly organized, and it was almost impossible to repair properly.”
Q: Is BDS equipment reasonably priced?
A: “It’s actually baffling to me how inexpensive the BDS delivery unit is. Other units that I’ve looked at were at least six times more costly, yet not remotely as functional, durable, or sustainable. When I found out how inexpensive the delivery unit was, I couldn’t believe it.”
Q: Tell us more about how you customized your equipment?
A: “Normally these systems come in and they have 1 HVE, a saliva ejector, and they have an air water syringe. For my practice, I needed more for the specialized procedures we often perform, such as endodontics and oral surgery. I was able to have the delivery units built to my unique specification and needs.
Q: What do you like most about the RD-3150?
A: “The serviceability aspect is just really awesome. We set the delivery unit under the floating work service, so that if we ever need to service it, we can just pull it out. It’s as easy as going out to your car and opening up the hood, the problem is right there under your eyes, and easy to fix.”
Q: Does BDS help to support your aesthetics?
A: “The fact that I am able to have a delivery unit that is able to be mounted in an inconspicuous manner is really important. I want people to walk into to the room, and to be able to see the lovely design and the view. I don’t want them to focus in on the equipment or on the tools. If it isn’t the main thing that they notice, they won’t be distracted, anxious, or overwhelmed.”
Q: Tell us more about the BDS Epic Chair?
A: “I selected the chairs on recommendation from my rep. It’s a new chair, with two styles to choose from, one with slings, and one without. I selected the chair without slings. It has really clean lines, and I like the design. The engineering is amazing, and it’s able to support a whole lot of weight.”
Q: Was BDS helpful with colaboration?
A: “Beaverstate needed to collaborate with other manufacturers, to make sure that all of their components were going to work with the cabinetry. There was a lot of planning on the back end, to make sure that the equipment would fit together. That was actually a lot more seamless than I expected it to be. It’s unusual to get to the finish line, have everything look so good, so quickly, and to have used different vendors.”
Q: Does BDS support your bottom line?
A: “I have an awesome dental office, and I feel really blessed to be able to work in this environment. And in the end, it should be known that you can make an office look this awesome, and it doesn’t have to cost a million dollars.
Q: Are you happy with your upholstery colors?
A: “I picked the feather color, and it’s great. It’s the exact color and feel that I would expect. I give major props to BDS for offering colors and textures that are really great for bases, without having to put more money into it than is necessary.”